Taking part to the IG platform makes possible to work in the medium-small context of Ferrara but, simultaneously, be in contact with a national architectural scene even without living in a metropolis. Our feed consist mainly of photographs (object, installations, exhibitions), rather than digital graphics. Showing our work through virtual platform, we still feel in contact with real people following our process. The IG tool makes possible to document the crafting process other than the final result. Showing this takes part in the contemporary web fetishism of looking at people doing things.